![]() ![]() “These kinds of going-viral-on-the-internet media platforms, (such as) YouTube, made K-pop and hallyu really popular and big overseas,” he says.įast forward a decade and South Korean talents have reached new levels of global popularity and fandom. ![]() Seoul Fashion Week: A vision of Korean designers' creative futureĪccording to Gyu Tag Lee, an associate professor of cultural studies specializing in K-pop and hallyu at George Mason University’s South Korean campus, it was “Gangnam Style” that gave Korean pop culture mainstream recognition outside of East Asia. In fact, the success of “Gangnam Style” is considered a major catalyst in the “Korean wave”, or “hallyu”, a term describing the recent proliferation of Korean culture internationally – something the South Korean government has been attempting to push through music and media since the 1990s. “And then on the day of … it’s all a little wild and crazy.”īut the song’s impact stretched far beyond the music industry. “On the day before, you’re excited in anticipation,” he tells CNN from the Seoul headquarters of P-Nation, the record label and entertainment agency he founded in 2018. ![]() In an interview ahead of the song’s 10-year anniversary, he compares that period of his life to celebrating a birthday. ![]() For the then-35-year-old from Seoul, the whirlwind success was something he could have never imagined. Within a year, he had broken three Guinness World Records and was performing at New York’s Madison Square Garden with Madonna. Psy, who was already popular in his home country but barely known globally, quickly became one of the most recognizable artists in the world. The music video for "Gangnam Style" became the first video to hit a billion views on YouTube in 2012. ![]()
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